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Redefining "Business": Why Being "Busy" Is No Longer a Badge of Honor

The old paradigm often celebrated being constantly on the go. But now, with AI handling repetitive tasks and streamlining workflows, we have a chance to shift focus. It's not about how many hours you put in, but how effectively you use them. In other words, efficiency and well-being are becoming the new markers of leadership and success.

Dec 16, 20250 comments

blue mindsmall business entrepreneurshipwork life balance
Oct 15, 20250 comments

Turning Strategy Into a Movement: How Blue Ocean Life is Building a Brand Beyond Competition

At Blue Ocean Life, we’re doing something no one’s ever done before — taking one of the most influential business concepts of all time, Blue Ocean Strategy, and transforming it into a lifestyle brand and movement for mental wellness, freedom, and balance. For decades, Blue Ocean Strategy has inspired entrepreneurs to...

blue mindhealing benefitsocean love
Feb 23, 20230 comments

Blue Mind: The Healing Power of Water

For centuries, people have been drawn to the ocean, rivers, and lakes for relaxation, recreation, and rejuvenation. Water has a calming effect on the human mind and body, and it is a source of inspiration, creativity, and spiritual renewal. Blue Mind is a term coined by marine biologist Wallace J....

blue mindinterview
Mar 15, 20220 comments

Blue Ocean Life Nation Interview Series: Iris van Ooyen

Iris van Ooyen is an MBA and a background in corporate marketing. She's an expert on creative thinking techniques, transformative mentor and author of Poisoned Arrow (YA Fantasy) and my newest book Radiant: How to Have All the Energy You Need to Live a Life You Love.

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