Our Mission

We’re here to inspire those carrying the weight of adversity—whether from trauma, loss, or everyday setbacks—to create a life of intention and healing. More than apparel, we’re a community embracing a philosophy of living well despite life’s storms. Now’s the time to rise and rebuild.

Our Founder’s Story

After facing childhood tragedy, anxiety, and burnout, our founder Mike turned pain into purpose. He created Blue Ocean Life to serve as a reminder: even when life knocks you down, you have the power to write a new chapter—or even a new book. This brand began as his personal path to healing—and now it’s here to support yours. A Blue Ocean can be literal or figurative—the sea itself, or simply the place where you feel happiest and healthiest. The journey may be choppy, but reaching your Blue Ocean is always worth it.

Read the full story →

Giving Back

We believe healing multiplies when shared. That’s why every purchase helps fund ocean-based therapy programs through our partnership with the International Surf Therapy Organization (ISTO). Your journey toward healing helps others begin theirs.

Our Community

We’re building a community of creators, wellness advocates, and purpose-driven people who believe in healing from within—and helping others do the same. Whether you're a wellness provider, content creator, or simply someone with a story to tell, we’d love for you to join us. Together, we can be the ripple that creates the wave.

Join the Movement →

Working for Health (WFH)

We live in a world that often rewards burnout over balance. But we believe in something different. Blue Ocean Life encourages you to prioritize your mental health, take more days off, and design a life that works for you—not the other way around. This is calm with a backbone. Purpose with power. Rest as resistance.