Welcome to Blue Ocean Life — a mission-driven lifestyle brand born from the belief that healing begins where the ocean meets the soul. We create apparel and experiences designed to inspire calm, promote mental well-being, and support a healthier way of living.
Our Mission
We believe in a life lived beyond the noise — one that embraces peace, purpose, and connection to nature. Our mission is to help people unplug from burnout culture and reconnect with themselves through thoughtful design, community connection, and ocean-inspired calm.
Our Founder
Blue Ocean Life was founded by Mike Coughlin, who turned personal adversity into a mission to help others heal. After navigating trauma, anxiety, and burnout, Mike created this brand as a way to offer hope and healing through storytelling, design, and community. Learn more about Mike's journey.
Giving Back
We’re proud to donate a portion of proceeds to the International Surf Therapy Organization (ISTO), supporting ocean-based therapy programs that promote mental health worldwide. Every purchase helps us create a ripple of healing far beyond the shoreline. Currently, we donate $1 fo every item purchased. Learn more about our partnership.
Where to Find Us
You can find us popping up at artisan markets and wellness events across Cape Cod,MA and beyond. Follow us on Instagram or visit our events page to see where we'll be next — we’d love to meet you in person!
Ready to start living the Blue Ocean Life?
→ Explore Our Bestsellers
→ Shop our Healing Wave® Collection
Working For Your Health (WFH), Not Just A Paycheck
At Blue Ocean Life, we believe your most important job is taking care of yourself. In a world that glorifies burnout and endless hustle, we stand for something different: a lifestyle where mental clarity, physical well-being, and emotional balance come first.
Our message is simple — your health is your wealth. Whether you're walking the beach at sunrise, floating in still water, or simply unplugging for the afternoon, you're doing the real work: healing.
Blue Ocean Life isn’t just a brand. It’s a reminder that working for your health is not a luxury — it’s essential.
